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About the new google ad featuring The National, Matt Berninger told stereogum:

I don’t remember the specific connection but somebody high up there is a fan. I think Sergey Brin. They showed us a rough idea a few months ago. It was as much a commercial for us as for Goggle so we were happy to help. Originally the ad ended with a Youtube clip of me climbing into the seats screaming in people’s faces, but Google got cold feet about encouraging illegal filming of concerts. I think they are web only but I’m not sure. I wonder If we’re censored in China?

I’m pretty sure he was referring to this video.